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Football used to promote HIV prevention message
The 2013 African Cup of Nations will be used to promote the importance of Aids prevention programmes across the continent.
South Africa, which has one of the world's highest rates of HIV infection, will host the event and the country's football authorities are working alongside UNAIDS to ensure that the tournament has more than a sporting legacy.
"Young people are the leaders of tomorrow. It is therefore crucial to reach them with messages on Aids awareness and prevention," said Kirsten Nemantadani, President of the South African Football Association.
The latest World Health Organization statistics show that sub-Saharan Africa is home to around 80 per cent of the five million young people living with HIV globally.
It is hoped football can reach out to this key demographic and improve the effectiveness of HIV prevention programmes, as nearly 40 per cent of new HIV infections occur in the 15 to 24-year-old age group.
UNAIDS stated that in order to be successful, the Red Card campaign will need the help of a wide range of national and international stakeholders.
Posted by Martine Ward
World Congress 2015