UK's first ever anti-FGM billboard campaign launched

The UK's first ever billboard campaign against female genital mutilation (FGM) has been launched, amid ongoing attempts from activists to draw attention to the issue.

It has come on the back of a collaboration between two students from north London, England, and two FGM survivors.

Mabel Evans and Kain Egan first learned about FGM when studying for their A-levels at the capital's Fine Arts College, Hampstead.

They soon decided to make a documentary about the practice, interviewing two FGM survivors Hoda Ali and Aissa Edon, learning more about their stories.

They also found that as many as 60,000 girls from across the UK are at risk of suffering from FGM - a figure that shocked them into action.

Aided by support from their teacher Terry Murray, the two students decided to draw more attention to the issue, noticing a lack of publicity about the practice.

They soon concluded that the use of billboards, an approach favoured in some African nations, was the best way to go.

The pair then recruited a team of supporters and began fundraising for their own billboard campaign, with the first poster to be launched during May and June featuring an image of girls and women of different ages with FGM written across their foreheads.ADNFCR-2094-ID-801788003-ADNFCR